We played a key role in this ground breaking and unprecedentedly successful live viral for the top player in the viral game, The Viral Factory. The brief wasn't easy: to find a wilderness with a telephone box in the middle of it, and then to rig up a webcam link live 24/7 while our volunteer 'Wilderness Man', actor Rob Cavazos camped next to it to see who might call him. The Viral Factory set up a website where over 1.250,000 people watched Rob live over 10 days talking to people from over 120 different countries worldwide, most of them calling for free over Skype, which was the object of the viral, to promote Skype calls to land lines, but not necessarily remote public phone boxes! Despite Wilderness Man's huge on-line popularity, no-one managed to locate us, and the viral stayed live for its full 10 days, with no technical hitches. Despite a last day dramatic location change before launch, we pulled it off and gave a huge lift to Skype's profile online.